Aoyagi

Among the Japanese confections lining the shopfront display, the first to catch the eye is Eifuku, named after the surrounding neighbourhood. A signature creation honoured with the Prime Minister's Award, this rounded sweet comes in two varieties—chunky tsubu-an and smooth white bean paste—delivering rich bean flavour despite its modest size. Aoyagi's bean paste enjoys a fine reputation across the board, making everyday treats like the rustic chestnut manju or the charming beckoning-cat monaka effortless choices for afternoon tea.

For a snack on a stroll, the fresh and baked sweets with distinct textures make an appealing pick. The fu-manju, lightly fragrant with green laver, pairs an airy, chewy wheat-gluten wrapper with silky smooth red bean paste for a refreshing finish. Dorayaki generously filled with red bean paste, the "Bata-dora" accented by the savoury saltiness of butter, and pleasantly chewy mitarashi or kusa dango allow you to pick just the right treat whenever a small appetite strikes.

Those seeking gifts will find a tasteful option in Kitcho Mochi, buckwheat-scented confections presented in dainty bamboo baskets. The seasonal counter shifts throughout the year with autumn chestnut yokan, New Year hanabira mochi, springtime strawberry daifuku, and sweetfish-shaped waka-ayu, alongside celebratory sekihan red bean rice. Accepting cashless payments via PayPay and Rakuten Pay, this neighbourhood confectioner welcomes visits whenever a sweet craving arises.